SHOCKEFX GROUP/BSWEG,
a bsweg company,
a unit of blastave studios-bsweg inc
blastavestudios.wix.com/shockefx
@shockefx1, linkedin.com/company/shockefxgroup
facebook.com/shockefxgroup instagram: livelovecelebratelife
a global music communications+brand intelligence group
for the entertainment industries & tastemaker cultures
shockefx ignites-#sociallychargedbrands
BRANDING
“Identity is cause;
brand is effect.”
Larry Ackerman
“Stamp your brand across the front of the sun & let everyone stare at it.”
Don S. Lavelle Carbajal @
Carbajal Commission CCO LTD/@shockefx1,
BRANDING
SHOCKEFX® IGNITES-#sociallychargedbrands
SHOCKEFX® develops and deploys a wide range of multi-media entertainment marketing communications & brand creative services.
From project inception, through creative process, to campaign fulfillment, SHOCKEFX® provides relevant, insightful and creative marketing solutions to achieve quantifiable results with maximum impact.
SHOCKEFX® understands the day-to-day life of your target audience. SHOCKEFX® also understands their buying behavior that supports their lifestyle habits.
@SHOCKEFX1 SAYS:
Let's talk CAUSE & EFFECT:
(IN TERMS OF BRANDING)
IT 'S ALL ABOUT THE RELATIONSHIP;
The "who you are" (TO THEIR LIVES) &
The "what you are" (INSIDE THEIR HABITS)
THAT'S MOST IMPORTANT!
(***FACTS FOR BRANDS:
JUST TRYING TO HELP!!!)
****(DONT FAKE IT!)******
1) PRETENDING
to speak to consumers
& their lifestyle habits
in ways that you don't!
-*EFFECT: THE EQUIVALENT
of a stranger knocking on you door
@ your house claiming to know you;
SAME THING+SAME VIBE+SAME EFFECT-
JUST CREAPIER & ON A LARGER SCALE!!!!!
2) CONSUMERS
are always looking for AUTHENTICITY; and/or
BRANDS THAT SPEAK TO THEM,
THEIR LANGUAGE, TO THEIR LIVES,
and/or THAT ARE ACTIVATE INSIDE
THEIR CULTURAL EXPERIENCES
(**UNDERSTANDING LIFE AS
THEY LOVE TO LIVE IT***).
(ALSO-they always know if & how your brand adds value,
& what value your brand adds to their lives-
EVEN WHEN YOU DON'T!!!!!!!!)
EFFECT: (**WHEN YOU DONT KNOW**)
LOSE TOTAL CREDIBILITY (PERIOD)/
BRAND ALIENATION
3) IF YOU DONT
HAVE ANY-
DONT CLAIM ANY; VALUE/INTERACTION/LOYALTY
(**CREATE SOME VALUE ADDS+EQUITY & INJECT IT**)
(IF YOU DON'T HAVE ANY BRAND VALUE/INTERACTION/EQUITY WITH THEM,
DONT PRETEND THAT YOU DO!
FIND WAYS TO RE-INTRODUCE (YOUR BRAND)
& INTERACT WITH THEM.
IF NOT-YOU DONT MATTER! (PERIOD)
> IF YOUR BRAND SHOWS NO LOVE FOR THEM and/or ANYTHING THEY CARE ABOUT;
YOU ARE'NT RELEVANT!
(NOT SHOWING LOVE FOR and/or NOT INTERACTING, and/or NOT ADDING VALUE FOR THEM OR TO THEIR LIFESTYLE HABITS-**GUARANTEES OBSOLESCENCE!!**)
-*EFFECT:
THIS JUST TURNS THEM AGAINST YOUR BRAND=
***BRAND ALIENATION & YOU DONT MATTER!
(DONT REALLY THINK YOUR BRAND
CAN AFFORD LOSING CONNECTION TO A TRILLION DOLLAR+PLUS
BUYING/SPENDING POWER-
***JUST SAYING!
SHOCKEFX® IGNITES-
#SOCIALLYCHARGEDBRANDS™
2 HELP POWER UP YOUR BRAND!
>@shockefx1
>facebook.com/shockefxgroup
>linkedin.com/company/shockefx
“However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill
For all of those who claim, "its just business-never personal"; what do you do when everyone takes your bad business approach-personally &
no one wants to do
business with you, lol?
Don S. Lavelle Carbajal @
Carbajal Commission CCO LTD/@shockefx1,
STRATEGY
STRATEGY
@SHOCKEFX1 SAYS:
Let's Talk STRATEGY &RESULTS:
(IN TERMS OF BRANDING)
DON'T GET
SO CAUGHT UP IN
THE "WHAT YOU DO"
of everything, AND FORGET
THE "HOW IT EFFECTS & FEELS"
to life-for your consumers.
REMEMBER
NEGLECTED CONSUMERS=
Brand Alienation+Brand Irrelevance,
WHILE.......
SHOWING LOVE
FOR CONSUMERS=
Love for your brand+
Brand Relevance+Brand Loyalty
EXAMPLE:
NOT SPENDING TIME with your girlfriend,
TALKING TO HER CRAZY,
NEGLECTING HER MIND & NEEDS-
not giving her your time or attentions,
NOT CARING ABOUT WHAT SHE CARES ABOUT,
QUESTION:
HOW LONG DO THINK YOUR GIRLFRIEND
IS GOING TO BE "YOUR" GIRLFRIEND,
AND HOW LONG DO YOU EXPECT
for her to remain faithful & loyal
to a relationship with you?
BE CAREFUL -
A RELATIONSHIP WITH YOUR MATE IS LIKE THE RELATIONSHIP WITH YOUR CONSUMERS,
*WHAT YOU WONT DO (FOR CONSUMERS),
SOMEONE ELSE WILL! And then, YOU WILL WISH THAT YOU HAD!
BUSINESS,
SUCH AS IS IN LIFE,
IS ALL ABOUT RELATIONSHIPS.
*****(TRUISMS OF BUSINESS+LIFE:
CARE ABOUT YOUR CONSUMERS, AND THEY WILL CARE ABOUT YOU.
TAKE CARE YOUR CONSUMERS, AND THEY WILL TAKE CARE OF YOUR BRAND.
*****(REALTALKNREALLIFE!)
SHOCKEFX® IGNITES-
#SOCIALLYCHARGEDBRANDS™
2 HELP POWER UP YOUR BRAND!
>@shockefx1
>facebook.com/shockefxgroup
>linkedin.com/company/shockefx